| |||||||||||
| |||||||||||
 |
 |
|
|||||||||
|
|
||||||||||
|
TANNING BUSINESS INFORMATION The evolution of the modern tanning salon, as we know it today, has come a long way from the fad salons and tanning booths of the 70's. A viable and financially rewarding business, owning a salon has never been more profitable! A $5 billion dollar industry, the tanning industry continues to grow through these soft economic times. There are an estimated 20,000-25,000 tanning salons across the country, with the Midwest and Southeast having the most number of salons per capita. Indoor tanning migrated to the U.S in the 70's and continued to gain popularity throughout the fitness craze of the 80's. Health clubs and fitness centers began adding tanning as an alternative way to gain more revenue. As the acceptance for tanning grew, individual-tanning salons began to emerge. The 90's saw a technological surge within the development of more sophisticated tanning equipment and associated products. High-pressure tanning made its debut, lotion companies successfully marketed their products and salon owners became more business savvy. Salon owners who did not add new products or services could not compete and were forced to shut their doors. Today, salon owners are shrewd business professionals. They are experienced in marketing their products and realize upgrading their facilities is the key to their profitability. Likewise, tanners have become more cosmopolitan often entertaining the idea of opening a salon of their own. There are approximately 29 million Americans who tan indoors. Now, more than ever, tanning is considered a true life-style activity. The number of tanners over the age of 55 has steadily increased as the tanners of the 80's age. The number of male tanners has also increased, as tanning has become an acceptable choice for cosmetic change. Today's equipment choices are diverse. Many manufacturers have vastly improved the aesthetics, technology and performance of their equipment. Manufacturers are focusing less on the impressive wattage amounts and are now considering the science of tanning by adjusting the amounts of UVA and UVB dispersed throughout a tanning session. See "Understand Tanning" to learn more about the differences between high, medium and low pressure tanning. The goal of every tanning salon should be to stand out in their marketplace. Offering a unique and results driven product does this. Ultrabronz is ready to show you how our products can do this for you! Preliminary Salon Checklist for New Salons |
|||||||||||
|
|||||||||||
